Pick Up The Phone

Seriously, just how long have you been waiting for the day when technology finally caught up with your searing desire to have At The Drive-In's "Invalid Litter Dept." as the ringtone on your cellphone? Or Tullycraft's "Superboy and Supergirl"? Rejoice, rejoice people, because two companies, Xingtone and Digital Rights Agency, have partnered to launch a service called Bliptones that will let you inflict your favorite brand of nerd rock on all those poor commercial radio-fed drones you have to ride the subway with every time your shizzy blows up on your hip. All you need is a compatible phone, a service provider who is on board (it looks there are seven big ones in North America) and two bucks per ringtone. Think this is a stupid idea? Believe it or not, ringtones were a four-billion dollar business globally last year -- Sasha said so. So why not cut Bratmobile in on a little chunk of the action? While there is a Death Cab tone among the 200 or so for sale, there is an obvious glaring omission: how can a service called Bliptones not offer anything from The Postal Service? [Via Billboard.biz]

[Originally posted at Junkmedia's World of Sound]