July 21, 2016
Footage: Aüva's Swaying Surf-Pop Gem "Better"
We've had our figurative eye on Boston indie pop upstarts Aüva for a year or so, ever since turning on to the genteel, large-ensemble sound captured on its 2015 EP Light Years. The young act hit a steady stride straightaway and remained busy and gigging on the regular into 2016, when it settled in to self-record a full-length debut. "Better" is the first single from the sextet's eponymous long-player, and you can check out the video supra. The tune is a swaying, surf-pop gem built up from skittering drums and an insistent bass line, over which clean guitar leads, rhythm-guitar jangle and tasteful, vibrato synth embellishments gently make their case.
The video dabbles with a romantic concept that pairs up co-fronter and keyboard player Miette Hope with the other members of the ensemble, but the real charm is in the faux performance shots, wherein Aüva posse waver between goofing around and playing it earnest. The external shots are particularly compelling, including a dreamy shot of trees, a pastiche in which the band members are lined up against a wall and then shuffled, and a shot of a beer bottle getting smashed in a firepit around which we suspect a number of Clicky Clicky readers (and at least one Senior Writer) have consumed adult beverages. The clip was primarily filmed and edited by Aüva guitarist Jake LeVine, with the help of friend-of-the-band Evan Xiner Hong. Mr. LeVine would seem to wear a lot of hats, as he also mixed the forthcoming record, and pitched in on songwriting and arranging with the rest of the groups's six members.
The single and indeed the entire aforementioned 10-song debut Aüva was primarily recorded in the Boston Conservatory's dance studios; both the single and LP will be available as free downloads Aug. 6. Aüva's intention was to have had a quiet summer, but fortunately for fans things have not gone precisely as planned. Earlier this month a truncated line-up of the band jumped in at the last-minute for an appearance on WMBR's crucial local music program Pipeline (hosted by the inimitable Jeff Breeze). On Aug. 13, the band embarks on a two-week tour that will take it down to Florida and all the way back up to New Hampshire. There, on the 28th, it will play on a beer-branded second stage prior to a performance by the legendary Brian Wilson. Mr. Wilson, in case you don't know, is out playing Beach Boys' Pet Sounds to celebrate the album's 50th anniversary. So, not a bad gig for an indie pop band that formed only 18 months or so ago, yeah? Aüva will be available via Bandcamp, Sporkify, ITunes and Apple Music; whet that appetite with repeat viewings of "Better" and mark down the tour stops below in your daily planner.
Aüva: Bandcamp | Facebook | Internerds
08.13 -- O'Brien's Pub -- Boston, MA
08.14 -- The Gateway -- Brooklyn, NY
08.20 -- The Bends -- St. Petersburg, FL
08.24 -- The London District -- Asheville, NC
08.25 -- Joe Squared -- Baltimore, MD
08.26 -- Firehouse 13 -- Providence RI
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